Is Green Making You Blue? 1

By Ben

While I was in the checkout line of the supermarket last week, I realized that I had forgotten to bring one of the reusable grocery bags that I had purchased recently. I settled for a paper bag and felt a little guilty about it while I was walking out of the store. As it turns out, I’m not the only one.

The second annual ‘green guilt’ survey that was recently commissioned by the Rechargeable Battery Recycling Corporation, a non-profit that wants consumers to recycle batteries, reported that some Americans are feeling guilty for not being green.

In 2007 about 20 percent of Americans surveyed said they were feeling guilty about not being green. This year, 22 percent are feeling some green guilt. While this number isn’t overwhelming, it’s now apparently significant enough for many companies to create a green image and support environmentally friendly initiatives, like Xerox, Coke, Marriott, and Sun Chips.

Are you suffering from green guilt?

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