Comments on: Gas Prices Go Crazy http://racetalkblog.com/2008/05/07/247/ Media, Communcations and Public Relations Sat, 22 Nov 2008 15:34:58 +0000 http://wordpress.org/?v=2.5 By: Julie Davis http://racetalkblog.com/2008/05/07/247/#comment-829 Julie Davis Sat, 14 Jun 2008 19:46:12 +0000 http://racetalkblog.com/?p=247#comment-829 It's $4.25 a gallon here now. That "gas at $2.99" ad really cracks me up when I see it because, as you mention, it really is not that much of a savings when compared to the cost of the car/truck unless gas keeps climbing a cent a day...then eventually it may turn out to be a huge savings especially if the purchaser uses the maximum gallons or miles. The average mileage driven by an American is about 13,000 a year, so it should not be hard for most people to hit the max. Say the truck gets 17 mpg and the gas climbs to $7 a gallon in a year, as some predict, then the max user would get 12,000 miles/17 mpg x $4 a gallon savings = $3058 a year. That would be $254 a month savings...not bad. Maybe Chrysler would fold! The main thing that it makes me laugh at is that it could be seen as negative advertising...advertising that actually decreases sales. To me it just points out that the car/truck is a gas hog. It’s $4.25 a gallon here now.
That “gas at $2.99″ ad really cracks me up when I see it because, as you mention, it really is not that much of a savings when compared to the cost of the car/truck unless gas keeps climbing a cent a day…then eventually it may turn out to be a huge savings especially if the purchaser uses the maximum gallons or miles. The average mileage driven by an American is about 13,000 a year, so it should not be hard for most people to hit the max. Say the truck gets 17 mpg and the gas climbs to $7 a gallon in a year, as some predict, then the max user would get 12,000 miles/17 mpg x $4 a gallon savings = $3058 a year. That would be $254 a month savings…not bad. Maybe Chrysler would fold!

The main thing that it makes me laugh at is that it could be seen as negative advertising…advertising that actually decreases sales. To me it just points out that the car/truck is a gas hog.

]]> By: racetalkblog.com » Gas Prices Cause Long Lines & Angry Drivers http://racetalkblog.com/2008/05/07/247/#comment-188 racetalkblog.com » Gas Prices Cause Long Lines & Angry Drivers Fri, 09 May 2008 15:49:53 +0000 http://racetalkblog.com/?p=247#comment-188 [...] this week I wrote about how gas prices are going crazy. CNN reports how the prices are so crazy that it’s causing tempers [...] […] this week I wrote about how gas prices are going crazy. CNN reports how the prices are so crazy that it’s causing tempers […]

]]> By: Gas Prices » Gas Prices Go Crazy http://racetalkblog.com/2008/05/07/247/#comment-179 Gas Prices » Gas Prices Go Crazy Wed, 07 May 2008 18:09:50 +0000 http://racetalkblog.com/?p=247#comment-179 [...] bhaber wrote an interesting post today on Gas Prices Go CrazyHere’s a quick excerptAs I looked out of my car window, much to my dismay, there was a Mobile attendant changing the advertised price of gas to $3.74 for one gallon of regular gasoline. As I contemplated how oil companies […] [...] […] bhaber wrote an interesting post today on Gas Prices Go CrazyHere’s a quick excerptAs I looked out of my car window, much to my dismay, there was a Mobile attendant changing the advertised price of gas to $3.74 for one gallon of regular gasoline. As I contemplated how oil companies […] […]

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