Comments on: Social Web Analytics - upcoming ebook and a case of cobblers’ shoes http://racetalkblog.com/2008/05/01/social-web-analytics-my-upcoming-ebook-and-a-case-of-cobblers-shoes/ Media, Communcations and Public Relations Sat, 22 Nov 2008 14:20:51 +0000 http://wordpress.org/?v=2.5 By: TicPlania http://racetalkblog.com/2008/05/01/social-web-analytics-my-upcoming-ebook-and-a-case-of-cobblers-shoes/#comment-4069 TicPlania Wed, 01 Oct 2008 13:25:10 +0000 http://racetalkblog.com/?p=238#comment-4069 Hi all! Nice site! G'night Hi all!
Nice site!

G’night

]]> By: racetalkblog.com » Summize - Twitter sentiment analytics http://racetalkblog.com/2008/05/01/social-web-analytics-my-upcoming-ebook-and-a-case-of-cobblers-shoes/#comment-228 racetalkblog.com » Summize - Twitter sentiment analytics Mon, 19 May 2008 14:15:54 +0000 http://racetalkblog.com/?p=238#comment-228 [...] of you who follow my blog will know I’m currently into Social Web Analytics.  Here’s my last post on the topic.  So some interesting news from Summize’s labs, a new semantic analysis tool to give you a [...] […] of you who follow my blog will know I’m currently into Social Web Analytics.  Here’s my last post on the topic.  So some interesting news from Summize’s labs, a new semantic analysis tool to give you a […]

]]> By: David Meerman Scott http://racetalkblog.com/2008/05/01/social-web-analytics-my-upcoming-ebook-and-a-case-of-cobblers-shoes/#comment-169 David Meerman Scott Fri, 02 May 2008 13:16:30 +0000 http://racetalkblog.com/?p=238#comment-169 Hey Philip This is a very interested and needed project and I am interested in the results of what you find. These tools are extremely valuable to Tuned In marketing and PR professionals at both client side and agencies. I can only imagine that some tools are better than others. Your analysis will help us all to understand. I've made use of the Dow Jones Insight product in one of my analysis projects and it was very enlightening. I had Dow Jones analyze several hundred thousand press releases sent by companies over a seven month period in North America to find the over used Gobbledygook phrases -- those things like "mission critical" and "cutting edge" that are so overused as to be rendered meaningless. The analysis was enlightening and has been viewed by over 100,000 people and formed the basis of a chapter on good writing in my book. I could not have done the analysis without a tool. The winner of the most over-used gobbledygook phrase in press releases was "next generation". Here is the link to the analysis on my blog: http://www.webinknow.com/2006/10/the_gobbledygoo.html Disclosure: I do occasional work with the Dow Jones Enterprise Media group such as speak at their events. Looking forward to the analysis! David Meerman Scott bestselling author of "The New Rules of Marketing & PR" Hey Philip

This is a very interested and needed project and I am interested in the results of what you find. These tools are extremely valuable to Tuned In marketing and PR professionals at both client side and agencies. I can only imagine that some tools are better than others. Your analysis will help us all to understand.

I’ve made use of the Dow Jones Insight product in one of my analysis projects and it was very enlightening. I had Dow Jones analyze several hundred thousand press releases sent by companies over a seven month period in North America to find the over used Gobbledygook phrases — those things like “mission critical” and “cutting edge” that are so overused as to be rendered meaningless. The analysis was enlightening and has been viewed by over 100,000 people and formed the basis of a chapter on good writing in my book. I could not have done the analysis without a tool.

The winner of the most over-used gobbledygook phrase in press releases was “next generation”.

Here is the link to the analysis on my blog: http://www.webinknow.com/2006/10/the_gobbledygoo.html

Disclosure: I do occasional work with the Dow Jones Enterprise Media group such as speak at their events.

Looking forward to the analysis!

David Meerman Scott
bestselling author of “The New Rules of Marketing & PR”

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