Social Media’s Got Wheels 2

Last week, Segway launched a social network – Segway Social. This decision was made following a recent survey, in which 82 percent of users said they wanted to connect with other Segway customers. In this Web 2.0 community, people can share tips, inform fellow members about their personal experiences using a Segway personal transporter (PT), locate a “glide” (fun route to use a PT) in their area, and find out how much money they are saving by going green and riding the Segway wave.

This is a perfect example of the ways that companies are gradually adopting social media in order to improve customer satisfaction, allow users to establish a sense of connection with the brand, engage with new audiences, and drive sales. What was once merely a tool for security guards and police officers on patrol is now evolving into the “new bike” for eco-enthusiasts and commuters alike, through the power of peer-to-peer marketing.

What’s more is Segway’s strategy for promoting their company messaging and green goals through their blog. Segway is establishing itself as a thought leader in the green transportation industry by getting involved in the ongoing conversation and commenting on news, trends and events such as Earth Day.

What will be interesting to see is whether these social media marketing tactics prove fruitful and drive sales, as each basic PT runs at a cool $5100 or more. Although social networks like Social Segway are doing a great job demonstrating that it’s worth the green to go green, the ever-rising price of gas pretty much speaks for itself. I’d say PTs are A-OK.

Leave a comment

Your email address will not be published. Required fields are marked *

2 thoughts on “Social Media’s Got Wheels

  • Alex

    Thanks for the posting.
    Social Media Marketing Statistic is required to maintain for the successful result because the number helps to make future plan for the smooth running of business. There will be a specific trend tracking that you will want to use when you restore your social media marketing campaign. To track the analytical data which is very important we should use Google analytics , Woopra and Omniture. These are the most successful marketing gurus. While setting your market campaign find your target, then track the hits you get through each of the possible social media sites. Blogs can be tracked, too.

  • Richard

    Very Good Posting.
    Now the question of how to use social media for marketingis very simple and easy. All you have to do is just communicate with different social media sites friends and contacts that trust you. If they get any good idea there millions of them will pay attention to that as a result millions of people will be pulled toward your brand. Business houses have been blessesed with Social media for marketing technique to get proper exposure, create the brand awareness, with which they can establish a strong foothold in competitive market.