How big is green? You can now eat an environmentally friendly snack food.
Sun Chips, made by the Frito-Lay division of PepsiCo is going green, and making sure its consumers (literally) know about it. A massive billboard was put up on Madison Avenue in New York which advertises Sun Chips as a snack “Made with the help of solar energy”.
In fact, the plant in California where Sun Chips are produced is using solar energy, which will provide up to 75 percent of the energy needed to produce the product. Frito-Lay has already put together a massive advertising campaign to tout their green snack, which includes television ads, print ads, billboards, and an entertaining website.
It will be interesting to see if this solar move has an affect on Sun Chips’ sales. Would you buy Sun Chips over another brand because of this factor? Let us know what you think!