Sun Chips Go Green
March 27th, 2008
By Ben
How big is green? You can now eat an environmentally friendly snack food.
Sun Chips, made by the Frito-Lay division of PepsiCo is going green, and making sure its consumers (literally) know about it. A massive billboard was put up on Madison Avenue in New York which advertises Sun Chips as a snack “Made with the help of solar energy”.
In fact, the plant in California where Sun Chips are produced is using solar energy, which will provide up to 75 percent of the energy needed to produce the product. Frito-Lay has already put together a massive advertising campaign to tout their green snack, which includes television ads, print ads, billboards, and an entertaining website.
It will be interesting to see if this solar move has an affect on Sun Chips’ sales. Would you buy Sun Chips over another brand because of this factor? Let us know what you think!
Entry Filed under: Branding & Advertising, Green, Technology and Innovation
3 Comments Add your own
1. racetalkblog.com » &hellip | April 2nd, 2008 at 4:06 pm
[…] week Sun Chips decided to go green, this week it’s […]
2. racetalkblog.com » &hellip | April 8th, 2008 at 6:52 pm
[…] has been following stories about big companies going green like Sun Chips and Wal-Mart. Marriott is just one of the latest to jump onto the ‘green’ bandwagon, which also […]
3. racetalkblog.com » &hellip | April 15th, 2008 at 6:18 pm
[…] the past few months, just about everyone has been trying to jump onto the green bandwagon. From Sun Chips, Wal-Mart, and even Marriott, so many companies are trying to trying to show consumers their […]
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