Why Old Media Dies and Doesn’t Evolve

By Kyle Austin

March 18th, 2008

By Kyle Austin

Would someone tell the media about this guy called Darwin?  Vasanth Sridharan of the Silicon Alley Insider had the latest reason yesterday as to why we are often marking the incumbents of the media space with tombstones rather then praise.  

Citing the Project for Excellence in Journalism’s release of the “State of the News Media 2008,” a voluminous look at every aspect of journalism, Sridharan uncovered these troubling numbers:  

81% of national broadcast journalists, 80% of local broadcast journalists, 63% of local print journalists, and 53% of national print journalists still say that their traditional medium – not the Web – is the priority at their companies. 

We may need a bigger cemetery plot.

Entry Filed under: Digital media relations, Mainstream media