Why Old Media Dies and Doesn’t Evolve


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By Kyle Austin

Would someone tell the media about this guy called Darwin?  

Project for Excellence in Journalism’s release of the “State of the News Media 2008,” a voluminous look at every aspect of journalism, Sridharan uncovered these troubling numbers:  

81% of national broadcast journalists, 80% of local broadcast journalists, 63% of local print journalists, and 53% of national print journalists still say that their traditional medium – not the Web – is the priority at their companies.

We may need a bigger cemetery plot.

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