Disappointing Superbowl, Commercials

By Ben Haber

February 6th, 2008

By Ben

In December I wrote that a 30 second commercial during the Superbowl was going for $2.7 million. If not for the unfortunate outcome of the game, I would have said the commercials were the least memorable part – and USA Today seems to agree.

[youtube=http://www.youtube.com/watch?v=aEWtTVaIH0M ]

According to the paper, celebrities showed up in 18 ads this year, but not one of the advertisements cracked the top five in USA Today’s ‘Ad Meter’, and exclusive real-time consumer rating of the ads.

For businesses, these kinds of results may be even more disappointing that the game itself.

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