Steroid Testing in the Workplace?

By Ben Haber

January 18th, 2008

By Ben

As Roger Clemens showed everyone on 60 Minutes, steroids are a major issue in sports, and people will probably be fighting over acquisitions and testing for at least the next decade. In a brilliant move, Southwest Airlines decided to capitalize on the hot news topic, putting out a series of great commercials about “productivity enhancers”. Maybe this poor business man can have a sit-down interview with Mike Wallace next to declare his innocence.

[youtube=http://www.youtube.com/watch?v=WRjv3sWYXs0&feature=related]

Entry Filed under: Branding & Advertising, Entertainment Technology, Mainstream media, Public relations