Let’s play a quick game of Jeopardy.
Answer: A Super Bowl Commercial.
Question: How can you spend $2.7 million in 30 seconds?
There are two more slots open for advertisers in the 2008 Super Bowl, and they are now going for almost $3 million a piece. When you think about it, Fox has to charge that much for each ad – it’s the only event on television where people still watch the commercials. Many people recorded shows like “The Office” and “CSI “(before the writer’s strike) and watched them while skipping the advertisements. During the football games on now, people use the commercials to run to the kitchen and grab a bag of chips. No one pays attention to them at all.
However, the Super Bowl is the one event where people actually watch the game for the commercials. More then 90 million people are expected to watch the game, but how many of them are really interested in the game. Sure, Patriots fans will be intently watching as the Pats go for 19-0, but there are millions and millions of people who are watching for the halftime show and the commercials, and are running to grab chips during the game. With this event (it’s really not just a game anymore) sure to draw viewers during the commercials, companies are using it as their yearly splurge. USA Today reported that Fox has lined up about 30 advertisers, including Kraft (for the first time in 10 years), Audi (for the first time in 20 years), and Anheuser-Busch, who purchased four minutes of ad time for $10.8 million.
Now we just have to make it through the Justin Timberlake halftime show…