The newest marketing campaign in England may leave people with cleaner hair and with a taste of chocolate. Similar to the United Postal Service, the Royal Mail (a.k.a. British Postal Service) has taken a financial hit from email, but has come up with the newest marketing and money making campaign that’s sure to catch you attention – and senses. According to an article in the New York Times, the new campaign will allow companies to send mail with a sent, sound, or taste (I’m still not sure how taste is going to work, I hope this doesn’t include eating or licking the envelope) to potential customers. The program, developed by the Royal Mail and Brand Sense, is eying what marketers have done in magazines (including shampoo or perfume samples in advertisements), but has taken the campaign one step further, one that could bring about a new wave of junk mail.
Just imagine sorting through your mail at the end of the day, and having one of your letters smell like a new kind of shampoo, and the next ‘tasting’ like maple syrup. This is a whole new method to appeal to our senses. No longer will you just be forced to watch the McDonald’s commercials on TV, where they can make such an unhealthy double cheeseburger look so delicious (and plastic), but now you’re going to have to smell the same cheeseburger when you arrive home at the end of the day. Should be interesting.