What’s to Come: Super Bowl 2016 Ad Preview

Written by Brigid Sweeney, Senior Associate, Global Marketing and Business Development With Super Bowl 50 upon us, we’re ready to kick-back with a beer in hand to watch the big game against the Broncos and the Panthers this Sunday. Since the Patriots aren’t in the Super Bowl this year, (the Racepoint Boston office isn’t bitter […]



The Maelstrom: Communicating Facts When Hyperbole Rules the Day

Written by Matt Bennett, SVP & DC Practice Lead We often have the opportunity and challenge of communicating about complex topics, seeking to bring perspective and information to key audiences about issues and industries that are constantly evolving. One of those issues dominating the news today is the cost of medicines. This is not only […]

Now What? Chronicling the 2016 Presidential Election

By Matt Bennett, Senior Vice President, Washington D.C. Practice Lead If you thought the Iowa caucuses would provide answers in the most confounding presidential election in generations…well, let’s see if New Hampshire can help sort this out. On the Republican side, Senator Ted Cruz (R-TX) won a clear victory, with 27 percent of the vote, after […]



Dunkin’ Donuts Gets Personal

Written by Ani Jigarjian, Vice President, Global Marketing and Business Development  Ok Dunks Nation, *potential spoil alert* Did anyone else have this waiting in their inbox this week? I did. And I loved it. An enterprise brand taking the time to send customized infographics to its DD Perks users with a 2015 year in review. […]

Zulily and the Human Touch

Written by Ani Jigarjian, VP of Global Marketing and Business Development By now, most of you have heard about the kind gesture e-commerce site Zulily provided to one of its customers. When the customer received her coat from the company, she realized the fabric would be a nightmare with the two dogs she owns (their coarse hair would […]



5 Phases of CES as Told by a PR Professional

By Racepoint Global When most people think of the Consumer Electronics Show, they think of the four days of absolute craziness when in reality, it’s months of prep and strategy. As one of the top tech PR agencies at the show, the Racepoint team is well-versed in what it takes to execute a successful event […]

#SOTU 2016

By Stephanie Berhane and Darren Whetstone   Tonight, President Barack Obama will deliver his final State of the Union address – a speech he has said will focus on the issues that will affect the country for generations to come. In his words, “This address will be for you.” With the people in mind, there […]



New Year, New Us: RPG’s Workplace Resolutions

  Synonymous with the New Years is resolutions. The tradition in which people promise to do an act of self-improvement or something slightly nice for others dates back to much older times, where Romans began each year by making promises to the god Janus (which the month of January is named after). I’m sure losing […]