Tips for Networking at a Holiday Party

Written by Brittany Falconer, Account Supervisor at Racepoint Global | Originally featured on PubClub New England’s Blog It’s that time of year. Sleigh bells ring (or Salvation Army bells, at least), both halls and malls are decked, and you’re tearing your home apart looking for your ugly sweater because the […]



C-Suite Conversations with GE

By Adam Cormier, Account Director Last week, I had the honor of attending PRSA Boston’s C-Suite Conversation with Deirdre Latour, Chief Communications Officer at GE. Held at the Non-Profit Center, Ms. Latour spoke to packed room of Boston communicators that were interested in meeting GE’s top PR practitioner and hear […]


What the Future May Hold for Agencies

Inspiration is always a great thing. But so is comfort. Comfort knowing that other people or organizations are asking the same questions, and facing the same challenges that, we as agencies are.   I had the pleasure of attending The Holmes Report’s Global PR Summit, Provoke, on October 25 and […]

Re-inventing Marketing for the Modern Day Consumer

Written by Senior Associate, Global Agency Marketing & Business Development, Kayla Niedziejko Re-inventing Marketing for the Modern Day Consumer Last week, I attended day 2 of MITX’s FutureM conference, and left with a completely new perspective of marketing in today’s society. As a recent graduate of business school, I was […]


Takeaways from the Ad Club Brandathon 2016

 By Seth Hatfield, Associate Creative Director What Is The Brandathon? The Brandathon is an annual Boston Ad Club event that pairs 12 creative teams from local advertising agencies with local startups. Each team has 72 hours to create and design a brand campaign presentation and 8 minutes at the Brandathon […]

Ad Club, Brandathon


Innovation: More than a Buzzword?

Written By Allison Frieden, Account Executive Buzz, buzz, buzz – innovation is a word that’s thrown around all too frequently, especially within integrated marketing agencies. While everyone is striving to be innovative and an innovator, has the word lost its value?   Last week, I went to MITX’s latest Disruptive […]