10 Questions with Jess Butler

Get to know Racepoint Global’s newest AE, Jess Butler, in this Q&A! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I’d ask what their favorite new toy was (a barbie, a book, etc.) and I’d ask where they found out about it. […]

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Things PUMA Learned from James Brown Song Titles

By Brigid Sweeney, Senior Associate, Agency Marketing & New Business Who would have thought that key brand learnings from PUMA could be summarized by James Brown’s song titles? Adam Petrick, Global Director of Brand and Marketing at PUMA surely did. This week’s AdClub CMO Breakfast series was focused on all things PUMA. During the presentation, […]

Millennials & Healthcare: What Do They Really Want?

By Ebonie Johnson Cooper   A recent University of Phoenix School of Advanced Studies roundtable – titled Millennials & the New Health Economy – kicked off their discussion by asking, “Is the focus on millennials overblown?” Hosted in conjunction with the Centers for Medicare and Medicaid Services (CMS) and the Department of Health and Human […]


10 Questions with Stacey Forman

Get to know Racepoint’s newest Associate Director, Delivery Management Stacey Forman! How would you explain what you do for work in 3 sentences or less to your 7 year old niece?  I work with awesome creative people to deliver cool projects.  My job is to keep everything on track from figuring out how much things are […]

10 Questions with Allison Frieden

Get to know Racepoint’s newest Account Executive Allison Frieden in this Q&A! How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help companies tell their story to the right people. The main way this is done is through speaking to reporters, writing well-researched […]



You’ve Got Friends In Hong Kong

As the winner of the Q2 2015 exchange program, I had the opportunity to visit Racepoint Hong Kong and meet the crew there. Here’s a brief summary of the trip. One wouldn’t normally expect to travel to a city on the other side of the world for the first time and have the red carpet […]

Authenticity, Simplicity, Analytics…Black Leather Gloves

Takeaways from #PRSABos’ Social Media Summit By Nick Liberati & Ally Peebles Last week at Bentley University, PRSA Boston held its Social Media Summit focused on innovation and impact. Boston’s PR and marketing elite from top organizations such as Dana-Farber Cancer Institute, Dunkin’ Donuts, Lahey Health, New Balance and The Boston Globe gathered to share […]



The Top 9 Digital Trends to Know Right Now

By Micaela Fouhy & Ashley Branch As marketers and media gurus in an ever changing digital and technological world, there are so many trends to keep track of. Lucky for you we’ve narrowed down our top 9 trends you should know. 1. iBeacon. With the help of Eventbase, iBeacon (an indoor positioning system that allows devices to broadcast […]