Authenticity, Simplicity, Analytics…Black Leather Gloves

Takeaways from #PRSABos’ Social Media Summit By Nick Liberati & Ally Peebles Last week at Bentley University, PRSA Boston held its Social Media Summit focused on innovation and impact. Boston’s PR and marketing elite from top organizations such as Dana-Farber Cancer Institute, Dunkin’ Donuts, Lahey Health, New Balance and The Boston Globe gathered to share […]

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The Top 9 Digital Trends to Know Right Now

By Micaela Fouhy & Ashley Branch As marketers and media gurus in an ever changing digital and technological world, there are so many trends to keep track of. Lucky for you we’ve narrowed down our top 9 trends you should know. 1. iBeacon. With the help of Eventbase, iBeacon (an indoor positioning system that allows devices to broadcast […]


10 Questions With Matt Wagner

Get to know Racepoint Global’s Newest Account Director, Matt Wagner, in this Q&A!   How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I like to think I am a storyteller for people who need to have their stories told.   What is your […]

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10 Question with AC Matthew Kasuba

How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help different companies by giving them the information, advice, and promotion they need to stand out from the competition   What is your favorite website, blog or online community? I’m definitely a Buzzfeed kind […]


10 Question with AC Brittany Holmes

Get to know Racepoint Global’s Newest Account Coordinator, Brittany Holmes, in this Q&A! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help tell stories about cool companies to the people they want to know about their products or services. I get […]

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jon bird

10 Questions with Jon Bird

Get to know RPG’s Newest Account Coordinator, Jon Bird!   1. How would you explain what you do for work to your 7 year old niece? I help companies tell stories and connect with people. 2. What is your favorite website, blog or online community? Facebook, for helping users connect with not only friends and […]


Man vs. Machine: What’s Best when Analyzing Social Media Sentiment?

By Anthony Carli and Nick Horowitz Nearly 500 million tweets are sent every day – an absurdly large amount of content that would be impossible for any one person to sort through. But, as public affairs professionals, this incredible amount of data has become an invaluable resource for understanding what’s being talked about and who […]


olivia foster

10 Questions with Olivia Foster

Get to know Olivia Foster, Racepoint Global San Fran’s newest Senior Account Executive, in this Q&A! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I chat with people who write the news for newspapers, blogs, magazines and TV, and help them tell […]