10 Question with AC Brittany Holmes

Get to know Racepoint Global’s Newest Account Coordinator, Brittany Holmes, in this Q&A! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help tell stories about cool companies to the people they want to know about their products or services. I get […]

brittany holmes

jon bird

10 Questions with Jon Bird

Get to know RPG’s Newest Account Coordinator, Jon Bird!   1. How would you explain what you do for work to your 7 year old niece? I help companies tell stories and connect with people. 2. What is your favorite website, blog or online community? Facebook, for helping users connect with not only friends and […]


Man vs. Machine: What’s Best when Analyzing Social Media Sentiment?

By Anthony Carli and Nick Horowitz Nearly 500 million tweets are sent every day – an absurdly large amount of content that would be impossible for any one person to sort through. But, as public affairs professionals, this incredible amount of data has become an invaluable resource for understanding what’s being talked about and who […]


olivia foster

10 Questions with Olivia Foster

Get to know Olivia Foster, Racepoint Global San Fran’s newest Senior Account Executive, in this Q&A! 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I chat with people who write the news for newspapers, blogs, magazines and TV, and help them tell […]


#ACTIVISM

By Kassidy Johnson and Andra Searles We frequently see effective campaigns in the work that we do, but never before have we seen social media platforms prove to be so compelling to direct social and political change. We’re seeing now the beginning of what has been dubbed an era of “hashtag activism.” As digital marketers […]

spike

B-oRLq9W0AEM7eV

The Breakfast Club: Learnings from AdClub’s CMO Breakfast Series with Staples

By Brigid Sweeney, Senior Associate, Global Marketing & Business Development Yesterday, a few colleagues and I attended the Ad Club’s CMO Breakfast Series, a thought leadership platform for CMO’s of top global brands to share insights and branding expertise. During this event, Staples’ Executive Vice President of Global Marketing for Staples, Frank Bifulco provided the […]


What the Gemalto Hack Means for Consumers

As you may have seen this morning, the news that Gemalto was hacked in 2010 has surfaced pretty rapidly. While some may not know who Gemalto is, the hack is certainly a big deal for businesses and consumers alike. Gemalto is a chip maker specializing in SIM cards and similar payment technology, such as EMV […]

security

ashely benisatto

10 Questions with Ashley Benisatto

1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? The main goal of my job is to help clients educate people about their services. Whether that’s putting on an event, speaking to the media, or developing an ongoing program it’s my job to […]